Always’ videos promote investing in Strong Girls
Posted by Julia Doyle Dec 12, 2015
Always’ recent campaigns, #likeagirl and #unstoppable, have been redefining popular stereotypes and perceptions of girls and their capabilities. Their videos give girls a space to celebrate their strength, as girls.
Strong Women, Strong Girls has been not only been watching and sharing these videos with the girls that we serve, but also following their overall message. The Always campaign is focused on female empowerment and combating societal pressures and limitations on girls and women. Their goal, to bolster female confidence during puberty, is backed by strong evidence, the same evidence that justifies our work.
“72% of girls DO feel society limits them — especially during puberty — a time when their confidence totally plummets. Always is on an epic battle to keep confidence high during puberty & beyond.”
And Always, like SWSG, has a game-plan:
“We have kicked off an epic battle to make sure that girls everywhere keep their confidence throughout puberty and beyond, and making a start by showing them that doing things #LIKEAGIRL is downright amazing.”
As the Always campaign continues to grow (and as our organization grows), SWSG is increasingly aware of its strong alignment with our goals: to empower girls and women in order foster their potential. As the world becomes more aware of the social limitations women face, starting in childhood, there is a growing movement to break the boxes that have traditionally restrained girls and let them grow. Part of this change requires awareness and we are grateful for campaigns like Always, which highlight the obstacles girls must face and offer tools to combat these obstructions. SWSG also works to dismantle restrictions and our focus on female mentorship as a method to build inspirational and driven communities of women prompts girls to recognize their own strength—their essential, “unstoppable” self. Similar to the #Likeagirl campaign, SWSG celebrates girls for themselves and the choices they make.
As we think more and more about the significance of our work, SWSG wants to highlight other movements, domestic and international, that are also working to address the same problems. If you agree with the messages of the Always campaigns, please join us in supporting every girl to dream and do!