New “Look Fabulous Share Confidence” Jewelry Line Hits More Than 250 Icing Stores Nationwide
10% of Gennaro’s Profits Will Go Towards Cultivating Strong Female Mentors Through the Nonprofit, “Strong Women Strong Girls”
Gennaro – the popular woman-owned and operated fashion jewelry house – launched a new ‘Do Good’ jewelry line hit more than 250 Icing stores this February. The charitable goal of “Look Fabulous Share Confidence” is to project a positive self-image for girls in underserved communities. When it comes to looks, school, friends and family, 7 in 10 American teen girls believe they are not good enough or don’t measure up in some way.
To help make a positive differen48404Mce, Gennaro has developed a unique jewelry line for Icing’s customer base that features over a dozen beautiful styles of earrings, bracelets and necklaces that use the words “strong,” “ambitious,” and “confident” to empower girls and women of all ages and backgrounds to strive for these things everyday. Insiders know Icing as the fashionable big sister to the Claire’s brand, appealing primarily to young women. Gennaro’s new “Look Fabulous Share Confidence” (LFSC) line will be displayed in a designated fixture located by the cash register in select Icing stores. Reaching every woman’s budget, the affordable line will cost $6.50 – $10.50.
“As a company made up of a majority of women, we were inspired to create a new jewelry line that empowers girls and women to look gorgeous and feel great about themselves, no matter what stage of life they’re in. Whether you’re a teen girl, a college student, or a young professional, “Look Fabulous Share Confidence” is positive acknowledgement that you are capable of achieving everything you set your mind to. We feel fortunate to be able to give the gift of jewelry to girls and women to empower them to realize their full potential and accomplish great things,” said Gennaro President and social entrepreneur, Stefanie Taylor.
“We are very proud to bring Gennaro’s “Look Fabulous Share Confidence” line to Icing stores across the country We truly believe in making a positive impact on women and girls of all ages through our accessories. We are thrilled to be able to work with an innovative company such as Gennaro to be able to make a difference,” said Shawn Colley, Vice President and Divisional Merchandise Manager at Icing.
To help pay it forward, Gennaro has pledged to donate 10% of their profits from “Look Fabulous Share Confidence” sold at Icing stores to Strong Women, Strong Girls (SWSG), a national nonprofit organization whose mission is to support positive mentoring relationships between pre-adolescent girls, college women, and young professionals in underserved communities to help raise ambition and help reduce the incidence of low self-esteem. Cultivating leadership skills in over 10,000 strong girls since its inception in 2004, SWSG shares Gennaro’s vision of empowering girls and women to lead strong and successful lives.
“As an organization devoted to combating the dangers of low self-esteem in girls, we are thrilled that Gennaro’s commitment and investment will allow us to reach a greater audience and spread one of our key messages — every girl is strong!” said Strong Women, Strong Girls Executive Board Chair, Louise Herrle.
“It makes me smile and feel loved when I wear my “Look Fabulous Share Confidence” necklace, because it was a present from someone who thinks I’m all these great things,” says Kayla, a member of Strong Women Strong Girls and fan of “Look Fabulous Share Confidence.”
“Look Fabulous Share Confidence” will be sold in Icing stores in major cities, including: New York, Boston, San Francisco, San Diego, Los Angeles, Las Vegas, Miami, Atlanta, Chicago, St. Louis, Houston, Seattle, Memphis and hundreds of others. For a list of full Icing stores carrying the line, please visit In addition to Icing stores, an expanded version of the line will also be available for purchase at Gennaro’s online store:
With its innovative design team, Gennaro is committed to working with diverse retailers to develop ‘Do Good’ jewelry lines that meet their specific aesthetic requirements and support charitable causes. To learn how to partner with Gennaro, please go to:
About Gennaro:
Gennaro is a woman-owned and operated popular jewelry fashion house making jewelry magic happen for over 30 years. Gennaro’s goal is to make every women and girl feel beautiful and confident. Gennaro’s diverse clients include: Icing, Macy’s, BEBE, New York and Company, The Limited, G by Guess and Forever 21. For more information about Gennaro, please go to: Find Gennaro on Twitter, Facebook, and Instagram.
 About Icing and Claire’s:
Since 1974, Claire’s has been the fashion authority in accessories and jewelry for tweens and teens between 7 and 18 years of age, while also being the ear piercing headquarters. Claire’s is the destination for tweens and teens around the world for a fun environment to shop for fashionable accessories and jewelry. Insiders know Icing as the fashionable big sister to the Claire’s brand, appealing primarily to young women in 17 – 32 age range. Icing sells a variety of unique accessories such as jewelry, bachelorette party items, drinkware, home decor and more. Learn more at:
 About Strong Women Strong Girls:
Founded in 2004, Strong Women, Strong Girls (SWSG) puts girls on a path from the classroom to the boardroom, or wherever else they choose to go. The mission of SWSG is to support positive mentoring relationships between college women and pre-adolescent girls in underserved local communities to help raise ambition and combat the dangers of low self-esteem. By creating a multi-generational community of strength around every girl, SWSG is changing the future of women and girls in the cities in which we work and live. Since its founding, SWSG has impacted the lives of over 10,000 girls, recruited over 3,000 mentors and raised over $5 million dollars. Learn more at Find SWSG on TwitterFacebook, and Instagram.